What Does a Commercial  & Tech Due Diligence Entail?
 

Commercial & tech due diligences offer a multitude of benefits for potential buyers in company acquisitions. Through a thorough analysis of the target company's assets and activities, potential synergies and growth potentials can be identified. At the same time, it enables the identification of risks such as non-sustainable unit economics, adverse market and competitive situations, cybersecurity vulnerabilities, data privacy breaches, or legal obligations. A well-informed commercial & tech due diligence allows potential buyers to better assess the financial implications of an acquisition and establish a solid foundation for negotiations.

Depending on the specific case and industry, other relevant aspects can be incorporated into the due diligence process. A thorough analysis of all facets of the target company allows potential buyers to gain a comprehensive understanding of the company's digital and overall health and identify potential strengths and weaknesses. Evaluating the marketing channels, for instance, enables potential buyers to assess the effectiveness of current marketing strategies and identify potential areas for improvement.

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Competitive analyses allow for a comprehensive exploration of the competitive landscape, identifying the strengths and weaknesses of other market participants. Through a thorough examination of competitors' prices and the evaluation of the perceived value of their products or services, companies can shape their pricing strategy to meet customer expectations and maximize profit margins.

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Conducting a thorough IT system analysis helps uncover potential technical risks or bottlenecks, while evaluating the marketing tech stack provides insights into the efficiency and integration of the tools used. Additionally, a usability analysis of websites and apps allows potential buyers to assess the user experience and identify potential improvements to enhance customer satisfaction. A CRM analysis provides insights into customer relationships and revenue potentials of the target company, while an SEO analysis evaluates visibility in search engine results and reveals optimization opportunities. Lastly, an analysis of the sales and marketing funnels allows for an assessment of the effectiveness of the sales process and the identification of possible bottlenecks.